Privacy Policy

Privacy Policy

Last updated: 14/12/2025

This Privacy Policy describes how SHUGHER (PRIVATE) LIMITED (“Shugher”, “we”, “us”, or “our”) collects, uses, stores, and discloses Personal Information when you visit, interact with, or make a purchase from www.shugher.com (the “Site”), including any related subdomains, products, or services operated by Shugher.

We are committed to protecting your privacy in accordance with:

  • Pakistan’s Prevention of Electronic Crimes Act, 2016 (PECA),

  • Applicable rules and regulations of the Pakistan Telecommunication Authority (PTA), and

  • Internationally recognized data protection frameworks, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.

1. Personal Information We Collect

A. Device & Usage Information

Examples include:

  • IP address

  • Browser type and version

  • Device identifiers

  • Time zone

  • Cookies and pixel data

  • Pages viewed, referring URLs, clickstream data, and analytics identifiers

Purpose:

  • To ensure proper website functionality

  • To maintain security and prevent fraud

  • To analyze usage and improve performance and user experience

Source:

  • Automatically collected through cookies, pixels, log files, and similar technologies when you access the Site.

B. Order & Transaction Information

Examples include:

  • Full name

  • Billing and shipping address

  • Phone number and email address

  • Order details and transaction history

  • Payment method information (processed securely via third-party payment gateways; we do not store full card details)

Purpose:

  • To process and fulfill orders

  • To collect payments

  • To arrange shipping and delivery

  • To send order confirmations, invoices, and updates

  • To prevent fraud and manage disputes

Disclosure:

  • Shared only with essential service providers such as payment processors, courier partners, banks, and our e-commerce platform.

C. Customer Support & Communications

Examples include:

  • Emails, messages, feedback, complaints, or support requests

Purpose:

  • To respond to inquiries

  • To resolve issues

  • To improve our products, services, and customer experience

2. Legal Basis for Processing

We process Personal Information on one or more of the following lawful bases:

  • Your consent

  • Performance of a contract (order processing and delivery)

  • Compliance with legal obligations under Pakistani law

  • Legitimate business interests, including fraud prevention, site optimization, analytics, customer support, and service improvement

  • Compliance with international data protection standards where applicable

3. Sharing of Personal Information

We only share Personal Information when necessary and with trusted parties, including:

  • Shopify (our e-commerce platform):
    https://www.shopify.com/legal/privacy

  • Payment gateways and banking partners

  • Courier and fulfillment partners (e.g., for delivery and COD services)

  • Regulatory or law enforcement authorities where required by law (including courts or government agencies in Pakistan)

We do not sell, rent, or trade your Personal Information, and we do not share it with third parties for their own independent marketing purposes.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential website functionality

  • Remember user preferences

  • Analyze traffic and site performance

  • Support marketing and retargeting campaigns

You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features or functionality of the Site.

5. Marketing & Behavioural Advertising

We may use your information to:

  • Send promotional or informational emails

  • Display advertisements that may be relevant to your interests

You can opt out of targeted advertising via:

You may also unsubscribe from marketing emails at any time by using the “unsubscribe” link included in our emails.

6. Data Retention

We retain Personal Information only for as long as necessary to:

  • Fulfill orders and provide services

  • Meet accounting, tax, and legal requirements in Pakistan

  • Resolve disputes or enforce our agreements

When Personal Information is no longer required, we securely delete or anonymize it, unless retention is required by law.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards consistent with industry standards to protect Personal Information against unauthorized access, misuse, loss, or disclosure.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Minors

The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children.
If we become aware that we have collected such information without appropriate consent, we will take reasonable steps to delete it.

9. International Data Transfers

Your Personal Information may be processed or stored outside Pakistan, including on servers operated by service providers in countries such as Canada or the United States.

Where such transfers occur, we ensure appropriate safeguards and contractual protections consistent with applicable data protection laws.

10. Your Rights

Pakistan Residents

Subject to applicable law, you may have the right to:

  • Request access to your Personal Information

  • Request correction or deletion

  • Withdraw consent where processing is based on consent

EEA (GDPR) Residents

You have the right to:

  • Access, rectify, or erase your Personal Information

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

  • Lodge a complaint with your local data protection authority

California (CCPA) Residents

You have the right to:

  • Know what Personal Information we collect

  • Request access to or deletion of your Personal Information

  • Appoint an authorized agent to make requests on your behalf

We do not sell Personal Information as defined under the CCPA.

11. Do Not Track

We do not currently respond to “Do Not Track” browser signals due to the lack of a uniform industry standard.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes.
Any updates will be posted on this page with a revised “Last updated” date.

13. Contact Us

For questions, requests, or complaints related to this Privacy Policy or your Personal Information, please contact:

Email: privacy@shugher.com
Business Name: SHUGHER (PRIVATE) LIMITED
Location: Rawalpindi, Punjab, Pakistan

If you are not satisfied with our response, you may contact the relevant regulatory or data protection authority.